Dear Bwitch!

16 02 2010

I have an embarrassing problem. My sport bras have a mildew smell that just won’t come out, no matter how much I wash them. Any suggestions? Or do I have to throw them out and buy new ones?

Usually, it’s a buildup of mildew and/or bacteria that causes that musty odor — which only gets stronger in warm, damp conditions, such as during a sweaty workout.
Before tossing your bras, try a stronger detergent. Specifically those formulated to eliminate odors embedded in the fibers of workout clothes that most laundry detergents can’t budge.
You could also try such home remedies as soaking your sport bras in water to which baking soda or white vinegar has been added — or adding either of those products to the machine during the wash cycle.
Also, try to launder all workout gear as soon as possible after a workout. And once it is washed, dry it immediately and thoroughly.
Finally, when you do need new sport bras, look for brands with antimicrobial treatments, which inhibit the growth of bacteria.

Dear Bwitch!

16 02 2010

Q. Is there any truth to the Internet rumor that the incidence of breast cancer is more than 100 times greater in women who always wear bras than in women who never wear bras?

There is no scientifically credible evidence of this,  and the proposed mechanism — that bras prevent elimination of toxins by blocking lymph flow — is not in line with scientific concepts of how breast cancer develops.
Internet traffic on the issue is mostly inspired by one study with several scientific flaws. The study, never published in a peer-reviewed journal, did not adjust for known breast cancer risk factors that might be associated with bra-wearing behavior, like weight and age. Also, study participants knew the hypothesis before taking the survey.
Because the idea of bras’ causing breast cancer is so scientifically implausible, it seems unlikely that researchers will ever spend their time and resources to test it in a real epidemiological study.

Women’s panties get sexier!

27 01 2010

It looks like big bums are the in thing in Australia at the moment, with flat bottomed women buying up padded underwear to enhance their backsides.

Jenny Tew, who designs and sells the garments from her lingerie shop in Cabramatta, said the padded undies are doing a brisk sale.

“They’re very popular. Everyone who walks past and sees it buys it, especially skinny people and Asian people because most of us have flat bums,” the Daily Telegraph quoted the Kimarie shop owner as saying.

“We don’t sell many to European women because they’ve got big bums already,” she stated. Tew, who came to Australia from Cambodia, made the first pair of padded underpants in 2006 after receiving “so many requests from local customers for bigger bums”.

She said she sells about 1500 pairs of the pants, that add up to 4cm to flat backsides, a year. “On party nights, I will wear them. They make so much difference,” Tew said.

One customer from Liverpool, who asked not to be named, said she bought a pair last year after seeing them in the shop window.

“It was new and I wanted to try them because I wanted to know if they worked,” said the 30-year-old Vietnamese woman. “Yeah, they give me more volume and look good with jeans,” she added.

Butt-enhancing pants may have taken suburbs by storm but a Myer department store spokeswoman said padded panties from a French label had not taken off.

Bra Fitters measuring short?

27 01 2010
Undie-cover researchers from consumer giants Which! found less than one in three high street bra-measuring services fits women with the right size bra.
As well as wildly different measurements of cup and back sizes, the customer service and general style recommendations were far from uniform.
One 75-year-old woman was even sold a Wonderbra-style push-up bra more suited to a 20-something by fitters at La Senza. We asked Sun reader Paula Keough, from Bermondsey, SE London, to test the bra-fit services offered by some of our favourite lingerie stores for size, style and general expertise.
Project manager Paula, 36, says: “I was last measured as a size 36DD about three years ago.
“I tend to shop in department stores and online because I find it difficult to find bras that fit me and are stylish too – most trendy styles only go up to a size C cup.”
“Although I was recommended different sizes in pretty much every store, they all fitted me really well – except for La Senza.
“So I would recommend getting fitted in your favourite store and assuming there is no such thing as a standard size.
“I was really disappointed with the service of some of the big-name high street shops. If you can’t offer a good, knowledgeable service, you shouldn’t offer anything at all.
“From now on I’ll go to Rigby & Peller or Selfridges – just because you don’t have a big budget, don’t discount higher-end stores as the service and choice here is fabulous and they often stock the same brands as department stores.”

Lingerie Humor :)

18 01 2010

Anti-wrinkle bras, protein undies

18 01 2010

Bras that pump up or down with body temperature and smooth out ageing cleavages are among hot new undies to be unveiled at this month’s Paris lingerie show, organisers said.

A Dutch-designed anti-wrinkle bra that can iron out crinkly cleavages as a woman sleeps, and a smart Slovenian brassiere whose foam cups expand with body heat when the wearer works out or flirts, are amid innovations at the January 23-25 Paris trade fair.
“High-tech’s playing a growing role in underwear,” said the fair’s fashion manager Sophie Morin. “Take ultra-sounds for example, now used as well as laser technology to cut and construct garments without seaming or stitching.”
Also touted is a range of French lingerie called Milkshake in a fabric made of milk proteins that contains 10 amino acids to hydrate the skin. “The knit is as soft as satin,” said Morin.
The cupless anti-wrinkle bra designed by Decollete is supposed to be thrown on at bedtime keeping breasts apart to prevent the formation of feared crinkles that appear in the night.
“I dread to think of my husband’s likely reaction if I was to come to bed wearing it,” said one blogger on , a site that has already consigned the bra to its “department of daft.”
The smart bra from Slovenia’s Lisca boasts cups made of memory foam that ebbs and flows with body-heat — a NASA patented technology from the 1960s.
Some 20,000 lingerie types from more than 100 nations are due to attend the end-month Paris fair, bringing together more than 500 brands, including Brazil’s LZ, flying in with an ultra-light bra that weighs in at 67 grammes

Dear Bwitch!

18 01 2010
Q: What’s the difference between a sports bra and a regular bra? And Why do I need a sports bra?
A: Whereas traditional bras are designed to provide support, a sports bra is designed to support and also reduce breast movement. It has been estimated that the average underwire reduces breast movement by 38%. However, a good sports bra can reduce breast movement by at least 56%.
It’s a fact of life that most women’s breasts will sag over time. No amount of exercise (not even pecs toning) will prevent it. The reason is that breasts have no muscles in them to be toned. Ligaments are what attach the breasts to the chest. If these delicate ligaments are not supported, constant motion will break them down and erode breast support and positioning.

Dear Bwitch!

18 01 2010
Q: I’m an “A” cup. Do I really need to wear a bra?
A: Yes! It is important to wear a bra. Often, small-breasted women will wear an undershirt and no bra, or flimsy triangle bras held together with elastic. The above two choices do nothing to enhance the look. What A-cup women need most is definition. A bra with light foam padding or fiberfill will add a natural-looking shape to your breasts. A padded bra/ push up bra will even create some cleavage. You also may not be interested in cleavage or enhanced shape. That’s fine too. But, even A-cups need tissue and muscle support. There are bras in the market in this size with no padding, but its important to provide support and have underwires.

Global lingerie market sees uplifting forecast

18 01 2010

The global recession has affected the lingerie market just as every other retail sector, with a new report from just-style suggesting sales fell by nearly 3% in 2009. But while the economic downturn has put the industry under enormous pressure, recovery is likely to get underway in 2010.

On average, a woman in western Europe or the US will buy two bras and five pairs of briefs per year, while her wardrobe will contain between five and eight bras, as well as six to ten pairs of briefs. Real lingerie enthusiasts will have considerably more.
This is a market that while mature, continues to show potential for global growth as evidenced in just-style’s Global market review of lingerie and intimate apparel – forecasts to 2016, 2010 edition.
There’s no getting away from it – the global recession has affected the lingerie market just as every other retail sector and just-style estimates the US dollar impact last year will depress the lingerie market in 2009 from $29.8bn to $29bn, a drop of nearly 3%.
Specifically, 2009 bra sales were estimated to be down 23m to 1.54bn (-1.5%), while briefs sales are down 40m to 4.6bn (-0.9%).
Despite that gloomy outlook, the just-style report believes that recovery will start in 2010 and accelerate through 2012. By 2016, the lingerie market at retail prices will be worth $32bn.
Also by 2016, the world market will be 1.64bn bras, while some 4.74bn briefs will be sold worldwide.
The volume relationship between bras and briefs will continue to change. By 2016 just-style expects the mix to be 2.9 briefs to every bra sold.
There will be regional changes by 2016, namely Europe and Turkey’s lingerie market share will have continued to fall and will stand at 39% – it was 42% in 2004. The rest of the world will account for 17.3% of market value.
Industry consolidation is ever present, but in lingerie this happened around two years ago, some time before the credit crunch bit. Indeed, as the just-style report shows, if anything, the sector is fragmenting into more and smaller businesses.
Recessionary pressures also appear to have polarised the lingerie market, with consumers moving both up towards luxury and down to value, although there has been a move to health club wear.
Whatever the economic framework, lingerie function is key. Nowhere is this more evident than in sports and maternity bras.
Fit is a major issue in lingerie and the just-style report discusses the fitting concept in depth.
For example, a woman aged 25 and up will generally know if a particular brand fits her. Nowhere is this more relevant than if the product is ordered through a mail-order catalogue or the internet.
Regions and products
Just-style’s report also details market breakdown according to value, region and product with value estimates of the bra market in 2010 for example, expected to be $16.6bn, up from last year’s total by $460m and representing 56% of the market.
The briefs market in 2010 will be worth $9.4bn, while North America this year will account for the same 27% of market value as it did in 2008.
In 2010 the rest of the world will account for 16% of market value. This is a rise of 1% since 2004 and a further rise in market share since 2008.
The just-style report boldly claims: “We are witnessing the beginning of the end of developed world hegemony of the lingerie industry.”
Market recovery
The recovery that will begin in the lingerie apparel sector in 2010 should grow in strength by 2012 and is estimated to be worth $30.7bn.
By 2016, the lingerie market at retail prices is predicted to be worth $32.1bn
Despite bullish attempts to present a positive face, there is no doubt the lingerie industry is suffering with unit sales down and heavy discounting prevalent. Own label remains a key element of the marketing mix.
The emergence of TV reality shows such as Gok Wan in the UK with “How to look good naked,” has put the industry front of mind, so much so that he is now producing his own lingerie range for sale in department stores.
The challenge is clearly on and while recessionary pressures have put the industry under enormous pressure, modest reasons for optimism are clearly there.Lingerie is not going to go away anytime soon and the developing world will be a key driver in future growth.

Bridal Lingerie

18 01 2010
If you’re just days away from your wedding date and you haven’t decided what to wear underneath your bridal dress, then think about it again. Because lingerie plays a very important role in making the bride look and feel fabulous on the big day.
Bridal lingerie is important in another aspect as you will need new designs everyday so as to tease and please your man.
As lingerie style choices explode and brides become more daring and experimental in their clothing choices, we bring to you experts to conjure a guide on the latest lingerie fads this wedding season:
Choice of Colour…
Cobalt, umber and ultramarine, ivory, black and emerald green…PHEW! There are so many colours to choose from and still you’ve been sticking to the basic black and red? Get into the exploring mode, babe!
Sexy and Sensual
The modern day bride has got a fantabulous figure to flaunt. And her designer wardrobe including, backless cholis, halter neck gowns, off shoulder dresses are just perfect to accentuate her taut curves. It’s important to remember that opting for the wrong style of lingerie can kill your dress and spoil your overall look.
These tips must thus be kept in mind:
For backless dresses, opt for bras with flexi-straps which can be tied at the waist. For deeper necklines, off shoulders and halter neck dresses, experts recommend sexier demi-coverage styles and strapless bras, while padded bras and plunge push-up bras are good to bag the volume and get the desired lift.
Make sure you own a set or two of seam-less T-shirt bras with molded cups to wear under a body hugging or fitted outfit. With these at guard, you won’t have to worry about those awkward creases and ugly bulges.
Talking about panties, apart from pieces matching the top, select floral and retro prints, especially polka dots as they are the season’s choicest flavor. Cuts like the bikini, hi-leg brief, low rise panties and boy shorts add to the naughty mood.
Avoid this…
Pieces made in thick lace or heavily textured are complete no-no, if you don’t want to let the world know that you are all flowery underneath. If you have a heavy bosom, avoid styles like the push up, halter neck, cross back and strapless.
Points to ponder…
  • Choose styles as per your bosom size
  • Try every piece before you buy it
  • Check the fit and also your personal comfort levels.
  • While trying a bra, lift both your hands straight up. If the bra bands move upwards, then you have chosen the wrong bra. If it stays in place, your choice is spot on.


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