- Choose styles as per your bosom size
- Try every piece before you buy it
- Check the fit and also your personal comfort levels.
- While trying a bra, lift both your hands straight up. If the bra bands move upwards, then you have chosen the wrong bra. If it stays in place, your choice is spot on.
Bridal Lingerie
18 01 2010Comments : Leave a Comment »
Tags: bra, Brands, bras, brassiere, bridal, bwitch, bwitch.in, Collection, Dear Bwitch, fashion, genesiscolors.com, india. bwitch.in, Indian Lingerie Market, Lingerie Revolution, Mars-Venus syndrome, Tips n Tricks!
Categories : Tips n Tricks!
Women grin and bare it on Facebook
9 01 2010By now you must have figured what was up with the colour-coded updates of your female friends on Facebook on freaky Friday.
Of course, till afternoon, most men were momentarily foxed with the in-joke (read: among women only) streaming their pages with status messages like white, black, red, leopard, beige, ‘nothing’, ‘is officially colour-blind’…
The secret was out soon: these were the colours of the bras worn by the women. A search revealed that the origin of this campaign lies in a blog where the following post was up: “In honour of breast cancer awareness, we are playing a game…… silly, but fun! Write the colour of your bra as your status, just the colour, nothing else!!
Copy this and pass it on to all Females …… NO MEN!! This will be fun to see how it spreads, and we are leaving the men wondering why all females just have a colour as their status!!”
“I was told about this by a friend last night and then it was all about ‘let’s fool the guys’. So, I put up my colour because it was creative and a girl thing. Only this afternoon did I get another message associating it with breast cancer awareness,” says Jui Lele, assistant manager, Globosport.
YK Sapru, chairman and CEO, Cancer Patients Aid
Society, India, says, “This campaign would have been started by the American Cancer Society. I am not very sure whether the campaign works for India, but I am sure it has generated some amount of inquisitiveness.”
Actor Renuka Shahane, who has been creating awareness for the cause, says, “Well, it is rather interesting but I think the men should be equally aware of the cause. A lone ‘pink’ or ‘red’ as a status line would be rather ambiguous.”
“It was a fun thing to do because everyone in office was doing it and even though it didn’t seem to be about breast cancer, the idea might stick. If the idea was awareness, then an information link would have really helped,” says Urvashi Choubey, management trainee, Hanmer HSL.
So was it a fun marketing survey of women’s bra preferences/fantasies and men’s reaction to that, some project to spice up a sometimes predictable Facebook experience, Facebook’s possible attempt at stealing Twitter’s thunder, or a way to make women think of the very real threat of breast cancer? Whatever the reason, it proved to be sticky.
“A possible reason it went viral was the association of the bra with women’s liberation, the idea of freedom,” says Krishnapriya Banerjee, analyst, McKinsey & Company.
And as news cycle on the Internet goes, most men took over at #umbra on Twitter, in a bid to keep “a-breast” with the ‘loose talk’ and coming up with ‘BRA’ infested one-liners at the speed of crackling mass hysteria about the contraption. A Facebook user’s exasperation by the end of it came with one final, “Ok, enough bra-gging.”
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Tags: bra, Bra Color, Brands, bras, brassiere, Breast Cancer, Breast Cancer Awareness, bwitch, bwitch.in, Color, Facebook, genesis colors, genesiscolors.com, india. bwitch.in, Indian Lingerie Market, lingerie, Mars-Venus syndrome, Men vs Women, Retail, satya paul
Categories : Lingerie Industry News, The Mars- Venus syndrome!
The Nightwear Collection
8 01 2010Comments : Leave a Comment »
Tags: bra, Brands, bras, brassiere, bwitch, bwitch.in, Collection, fashion, genesis colors, genesiscolors.com, gk1, india. bwitch.in, lingerie, Mars-Venus syndrome, Night wear, Nightwear, Retail, satya paul
Categories : Bwich Collections
Lingerie shopping made easy & ‘sexy’
27 12 2009- Make sure what you buy doesn’t accentuate or clings to a body part that she prefers to hide. For example a big tummy or thighs…you know your girl so better pick up something that flows down those areas making her look curvy.
- Your aim should be to gift something that enhances her best assets.
- Darker colours have a slimming look.
- When it comes to fabric, cotton is a big no, as women prefer it for everyday use and as a gift option, looks boring.
- Lace, silk and satin are the safest bets. They look sensuous and feel beautiful on the skin too.
- Go for lycra only if either your girl has a ten-on-ten figure or doesn’t mind showing off those buldges. The fabric has a tendency to cling to the body.
- Same goes for nets and see-through fabrics. Buy only if she is comfy carrying them.
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Categories : Tips n Tricks!
Dear Bwitch!
27 12 2009Comments : Leave a Comment »
Tags: bra, Brands, bras, brassiere, bridal, bwitch, bwitch.in, Collection, Dear Bwitch, fashion, genesis colors, genesiscolors.com, india. bwitch.in, Indian Lingerie Market, lingerie, Lingerie Revolution, Maintenance, Mars-Venus syndrome, research, tips for men, Tips n Tricks!, Trends
Categories : QnA, Tips n Tricks!
Gifting lingerie: how to avoid a late-gift disaster
27 12 2009Comments : Leave a Comment »
Tags: bra, Brands, bras, brassiere, bwitch, bwitch.in, Collection, fashion, genesis colors, genesiscolors.com, Gifting for holidays, Gifts, Holidays, Ideas for gifts, india. bwitch.in, lingerie, Lingerie Revolution, Mars-Venus syndrome, Men vs Women, panties, Retail, satya paul, Shopping, tips for men, Tips n Tricks!, Trends
Categories : Tips n Tricks!
Lingerie gets men’s pulses racing!
27 12 2009Comments : Leave a Comment »
Tags: bra, Brands, bras, bwitch, bwitch.in, fashion, genesis colors, genesiscolors.com, Indian Lingerie Market, lingerie, Lingerie Revolution, Mars-Venus syndrome, panties, Retail, satya paul, Tips n Tricks!, Trends
Categories : Lingerie Industry News
My Pointy Bra: Fashion, Fetish and Femininity – Essay
27 12 2009Comments : Leave a Comment »
Tags: bra, Brands, bras, brassiere, bwitch, bwitch.in, fashion, genesis colors, genesiscolors.com, Indian Lingerie Market, lingerie, Lingerie Revolution, Mars-Venus syndrome, Retail, Tips n Tricks!, Trends
Categories : Essay
Spice up your holidays: A guy’s guide to shopping for lingerie gifts
15 12 2009Attention all fellers: As they now stand, your plans to buy a gift of frilly lingerie for your significant other are doomed to flop and fail. You’re probably looking at lingerie Web sites right now, armed only with a vague idea of your sweetheart’s sizes (no, no, stop looking at your cupped hands), and an even more vague notion of what she’d actually like to wear, a notion that’s inextricably rooted in the kind of lingerie you want to see in the bedroom: lacy, see-through, possibly evaporating.
Do some reconnaissance. Take a peek inside your significant other’s underwear or lingerie drawer and look up her bra size, which is a number followed by a letter. Then look at the panty size, which should be small, medium or large. Do not try to measure her yourself: “A man coming at you with a measuring tape is a little frightening,” Kirti says. “Asking her for her sizes is completely fine.” Kirti also advises looking up your girl’s clothing size (size 6, size 8 and so on), which can be used to size her up for sleepwear.
You should also attempt to discern your lover’s tastes, because you’re probably less certain than you think you are. “Most guys like see-through, black, jewel tones … like the stuff they see in French movies,” says Kirti. (I know that she said “French movies” instead of “dumb American pornography,” but c’mon, fellas.) “Men typically like things that are on the racier side — which is not to say ‘slutty’ — and women want something that’s going to make them feel hot and sexy, because for women it’s very cerebral; it’s all about how we’re feeling.
“You should take her physical attributes into account,” she continues. “Find out what she finds most attractive about herself, and exploit that. If [she’s] a pear-shape, with bigger hips and booty and a really stellar upper body, buy her a bra-and-panty set so she shows off her stomach. If she’s got a tummy or has had some kids, then a baby-doll or something to cover your tummy is better. That’ll show off her legs.”
And whatever you do, don’t guess at the size. “The most common mistake men make is buying too small. It’s rare that I have women bringing back large underwear to buy small,” Kirti says. “It’s more likely they’ll bring back a small to exchange for a large.”
Make sure you’re sure. “If you’re giving lingerie for the first time, it’s really important that you go a little bit on the safer side, and buy something a little more mild,” says Kirti. “Just buy a nice silk nightgown instead of a bra-and-panty set. You can work into the sexier, racy stuff later.”
Conversely, if you’re buying for a lingerie connoisseur, don’t cheap out. “Buy the good stuff,” Kirti says. “She knows what it is, and you don’t want to insult her by buying her trashy adult-store lingerie. Not that there’s not a place for that stuff; there absolutely is. But don’t buy it for someone who loves lingerie and has a collection.”
The best lingerie gifts are the kind that translate “from the boardroom to the bedroom” — the kind of lingerie that could see everyday use. “If you buy her a super-awesome-sexy bra-and-panty set that she can wear under a sweater when she goes to work but can also wear on a hot date, that’s great.”
If you’re unsure what might work in that regard, Kirti suggests you get two sets of lingerie: a classy set and a racy set. “She’ll know that one’s for you,” she says, “and one’s for her.” And if you’re utterly stumped, “Just buy her something black and lacy,” she says. “That looks good on everyone.”
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Categories : Tips n Tricks!
Lingerie buying cheat sheet for men
15 12 2009Gifting lingerie is the most intimate and expressive way of telling a woman that you love her, yet it is affordable. However, for most men, what to buy and in what size is a terrifying mystery. It is also perilous; you can easily buy something inappropriate or in the wrong size.
Here is a guide to buying lingerie for those men who need one.
Give your wild fantasies a rest. The chances are if your lady has never leapt out from behind the front door at you in a dominatrix outfit, she’s really, really not going to appreciate you buying her one as a surprise. If you really think about it, buying lingerie that you fantasize about his akin to buying yourself a gift, not your lady!
Try to find out the kind of underwear that she likes to wear, and if you haven’t noticed go get your beer and watch the football game – Lignerie buying is not for you.
Does she like thongs? What styles of bras does she wear? Help her out with the dishes after dinner and then chat her up over a glass of wine and probe her on whether the prospect of suspenders is alluring to her.
How Does She Dress?
Her sartorial tastes should give you strong clues on the type of lingerie that she is likely to appreciate. If she’s inclined towards plunging necklines, and tight, low cut trousers then she may appreciate something provocative – like thongs and demi-cup bras. However, if her wardrobe consists of loose-fitting modest clothing, than don’t buy her something that Dita Von Teese would wear out to dinner! Give her the additional coverage that she seeks focusing on tasteful femininity instead – delicate embellishments, lace and pastel colors in satin and silk.
If you are not sure but must keep it a surprise, go for luxurious chemise and robe, baby doll, or camisole with matching panties in lace, silk or satin.
A pair of beautifully cut silk pajamas with a sassy camisole would also be a better bet for romance than buying her something that’ll make her feel like a hooker.
Size Matters
When it comes to size, there is literally no room for error. If it’s too small, you’ll make her feel fat, and if it’s too big you’ll make her think that YOU THINK she’s too fat, which is far worse.
There is no playing safer with size, like you can do with style. Your best bet is to note down the bra size before buying the gift. For buying panties, knowing height and weight can help, but for a bra you have to know the band and the cup size.
The next time she goes for a bath, rummage through her underwear drawer but for heaven’s sake keep your hormones in control long enough to note down the digits and letters for the bra size.
If there is more than one size, write them all down and take them into an underwear shop and seek help from a lingerie store attendant. They are used to helping men pick stuff for their sweethearts. There is no need to feel embarrassed, its routine for the stores.
If your scruples, or nerves stand in the way of peeping into her drawers, try charm and a more direct approach.
“Honey, you have adorable breasts. What size are they?” Alternatively, if you’ve been with your lady for a while and might offend her by asking a question you’re supposed to know the answer to, just take a gander in her knicker drawer and write down the bra and knicker sizes you see in there.
What Color Should You Buy?
Walk into her closet If there are some colors that crop up a lot, you can bet they are her favorites. Buy her something in that kind of shade. If in doubt, black, nude and cream are safe classics.
Online Shopping
Shopping for lingerie online gives you the comfort of home to understand what is out there. The variety to choose from is way too large. Going to the store as a total novice can be overwhelming. For example to buy a bra there are styles, shapes, colors, sizes, material to choose from. There are push ups, minimizers, enhancers then there are padded, gel padded, unpadded, underwire – Spending time reading about it online will help you make the right choice.
Additional tips
Women don’t like to possess too lacey lingerie with too busy embellishments. Simple high quality wear in satin, silk or any comfortable clothing with a sexy touch is what most woman would like. Very bright colors like reds can be worn only occasionally.
Finally, women are fickle and hard to please… so keep the receipt and make sure that what you buy is returnable!
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Tags: bra, Brands, bras, brassiere, bwitch.in, Collection, genesis colors, genesiscolors.com, india. bwitch.in, Indian Lingerie Market, lingerie, Lingerie Revolution, Mars-Venus syndrome, Retail, tips for men, Tips n Tricks!
Categories : Tips n Tricks!